Photo of Pete Rickets sitting in a chair at a table with the United States and Nebraska Flags behind him, The Words Governor Pete Rickets below.

Gov. Ricketts Begins Japan Trade Mission, Promotes Nebraska in Tokyo


Photo of Pete Rickets sitting in a chair at a table with the United States and Nebraska Flags behind him, The Words Governor Pete Rickets below.

This week, Governor Pete Ricketts is leading a trade mission to Japan to promote Nebraska’s quality ag products and to pitch Nebraska as a top destination for international investment.

The Governor and trade delegation will meet with government officials, promote Nebraska beef, pork, ethanol, and other ag products, and encourage Japanese businesses to invest in Nebraska.  Delegates on the mission include representatives from ag businesses, state commodity organizations, the Nebraska Farm Bureau, the Department of Agriculture (NDA), and the Department of Economic Development (DED).

This week’s agenda includes meetings with the Ministry of Foreign Affairs, the Ministry of Economy, Trade, and Industry, and the U.S. Ambassador to Japan, where the Governor will discuss the revised beef safeguard mechanism and the benefits of Nebraska ethanol.

Nebraska is the first state to visit Japan after their legislature approved new beef tariff trigger levels.  The new safeguard mechanism will make it less likely that U.S. beef exports will reach levels that trigger higher tariffs, and it provides the State with increased opportunity to meet Japan’s growing demand for quality beef.

Nebraska ag producers and the NDA will also participate in the U.S. Food Product Showcase, where a variety of Nebraska value-added ag products will be marketed to buyers in the Japanese food industry.

Additionally, the Governor and delegation will meet with representatives from several Japanese companies throughout the week. At the events, Governor Ricketts will highlight Nebraska’s hardworking people, longstanding practices in sustainability, pro-growth climate, and central location. 

This is the Governor’s second trip to Japan in November. Earlier this month, he went on a personal visit to receive the Order of the Rising Sun Award, Gold and Silver Star for his work to strengthen the Nebraska-Japan relationship.  



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